Email marketing doesn’t have to be boring as long as you teach yourself some new tricks for 2023. It’s never been more important to keep your finger on the pulse of trends so you can ensure that your campaigns are effective and engaging. Here are some trends you should be keeping your eye on for 2023.
Benefit from attending the best email marketing conferences
First of all, if you’re looking to get ahead in the email marketing world, attending a conference is a great way to network and learn from the best in the industry, live and online. Email marketing is a huge part of the digital marketing industry, and it’s only going to get bigger. In fact, according to HubSpot, email marketing generates $36 for every dollar spent on it. It’s not surprising that marketers are looking to increase their knowledge of this channel. If you’re looking to level up your email game, there are a number of conferences around the country where you can learn best practices from some of the biggest names in the business. You can get acquainted with the conferences that were held in 2022 following this source link.
Make it compelling
What does your message say about you? The answer to this question should be, “I’m an expert who knows what I’m talking about.” In order to make sure that’s the answer, make sure your content is compelling.
Relevance
Your audience is bombarded with emails every day, and they don’t want to waste their time reading something irrelevant or uninteresting. Be sure that any information you send out in an email has value for them – or else they’ll unsubscribe right away!
Clarity
You can achieve it by following these simple rules:
- Make it easy for people who receive your emails (and even those who don’t) by making them as clear as possible: use short sentences, simple words, and no jargon if possible.
- Don’t assume anything. If there’s something important in the body of your message that needs explaining further than what one sentence allows for, then consider adding an image or video instead of just text alone. Because both types give visual context, which helps readers understand new concepts faster than words alone.
Take a look at your stats and make meaningful use of the data
You should also look at your statistics. You can use them to identify trends and find out what works best for your customers. This way, you’ll know which customers are most profitable and what products or campaigns they prefer.
Engage, engage, engage
The best way to engage with customers is through email. Make sure you are sending emails that people want to read and that are relevant to them. If you have a newsletter or informational email, make sure it contains valuable information that will help your customer reach their goals as well as yours (i.e., sales).
Engage in social media conversations by responding quickly and making it easy for people to contact you if they need something or have questions about something they’ve seen on social media.
Mobile optimization is a must
As we all know, mobile phones have become a dominant force in the world of technology. According to Statista, there are over 7.33 billion mobile users worldwide, and this number is expected to grow by another 7.41 billion by 2024.
Mobile devices can be used for anything from playing games or browsing social media to making purchases and reading emails. With so many people using their phones as their primary source of entertainment, it’s no wonder that email marketers need to optimize their campaigns for mobile devices if they want them opened at all!
Mobile optimization helps you reach the right audience: If your target audience is using mobile devices more than desktops or laptops, then you need to make sure that your emails look good on these screens, too (and vice versa). This will allow users who aren’t big fans of reading long pages on small screens an easier way to consume information without having any issues with readability or usability.
Interactive emails are the best emails
When you send an interactive email, your users can click and interact with the content of your message. This allows them to engage with your brand in a unique way that feels natural, rather than having to jump through hoops just to get information out of them or make a sale.
For example: if someone signs up for a newsletter or downloads an e-book from one of our clients’ websites (for example), we will often follow up with an interactive email asking them if they’d like more information about X topic related to their initial interest in Y topic – and then provide that very thing! This increases engagement rates while also providing more value to those who have already expressed interest in what we’re offering – leading us closer to our goal of becoming “the place where everyone goes when they need X.”
Personalize the experience
Don’t just blast out the same email to everyone. Personalization is a key part of any good marketing strategy, but it’s especially important in email marketing because it helps you connect with your audience on a personal level. In addition to using data from past purchases and behaviour, you can also use information about your customers’ interests and demographics (age, gender), as well as their location if they provide one (for example, if they’re in Seattle).
This kind of personalized approach will help keep people engaged with your brand – and coming back for more!
Connect your email marketing with other channels like social media and print collateral
Social media is a great place to get the word out about your email marketing. If you have an active presence on social media and have built up a following, it can be instrumental in driving traffic to your email list.
Print collateral is another channel that can help you build your list by introducing people who may not be familiar with what you do or how it works. A brochure or business card with an offer for an incentive (like free access to exclusive content) will entice people who might not otherwise sign up for something like this on their own accord.
Conclusion
Email marketing is still a powerful tool for brands to use. It’s just that the way in which we use it is changing. We have more options for customization, personalization, and interactivity than ever before. And as long as you keep track of these trends and learn new tricks for 2023, your emails will continue to be successful!
