With billions of dollars being spent daily on advertisements, there are limited ways to stand out. Big and small brands alike are constantly fighting for the mindshare of paying customers. As a business, you run the risk of being forgotten by your clients if you’re not deliberate with your actions.
While you may not have the resources to compete with the big guns, there are a few things you can do to outmaneuver the competition. Deliberate actions that can keep you constantly in the minds of your clients are:
- Remarketing: Simply put, this is the process of marketing your products to an old customer. Remarketing is a recent concept aided by the growth of digital advertisements. The idea is simple – to make sure a client comes back, remind them of your offering. Of course, the key to this strategy is to collect data that allows you to track and communicate with your clients.
Online and physical businesses can both apply remarketing to boost customer retention and loyalty. When properly utilized, you can help old customers make informed decisions based on their preferences with your service. To learn more about remarketing, you should check out riserr.com.
- Loyalty Programs: Remember that airline you always fly to accrue mileage points? Or the hotel chain you prefer to sleep at, so that you can get more points for future use? There’s a reason why loyalty programs are popular.
People like to feel like they’re getting more than they pay for, and loyalty programs are an excellent way to do that. They also give customers something else to look forward to when using your service. Interestingly, since loyalty programs require some kind of commitment to using your brand, they are quite easy to implement.
- Great Customer Service: Building a successful brand isn’t just about having an excellent product or service. It’s about giving your customers a great, unforgettable experience. Central to creating that experience is your customer service. As customers interface with your business daily, they make judgments based on how they perceive their treatment.
The first step to excellent customer service is to stop treating them like customers and start treating them as individuals. People appreciate brands that recognize them as unique individuals with unique problems. Other tips for improving your customer service are:
- Actively listen to customers when they have complaints.
- Go the extra mile for your customers.
- Be patient with customers when they have issues.
- Own up to your mistakes when you make them.
- Taking Customer Feedback Seriously: Although it’s the norm for businesses to collect customer feedback, not a lot of companies take them seriously. Most companies collect feedback only because it makes customers feel like their inputs are valued.
However, customer feedback can highlight two important things for you – what works and what doesn’t. This can further help you optimize your service for present and future customers.
The highly competitive nature of business today means that staying one step ahead isn’t an option. If you run a small company, every customer matters and keeping them is a priority. If these four tips are applied well, they can help you retain old customers and attract new ones.