Get to Know Content Management Systems (CMS) – What They Are and Why They Matter

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If you’re looking to build an online presence, it’s likely that you’ve heard of content management systems (CMS). A content management system (CMS) is, in simple terms, an all-in-one platform that allows you to manage your online content with ease. With these platforms, you don’t need to be tech-savvy; the CMS makes it easy to update and manage the site on your own. It’s important to understand what exactly a Expresia Content Management system –  CMS does before deciding which one will suit your needs best. In this article, we discuss what CMS are and why they matter.

Get to Know Content Management Systems (CMS) - What They Are and Why They Matter
Get to Know Content Management Systems (CMS) – What They Are and Why They Matter

What is a Content Management System?

A content management system, or CMS, is a framework that controls how your content is formatted and displayed. Different types of software can be used for various tasks, from blogs to e-commerce sites. Once you have a CMS in place, all you have to do is create new content, it does all of the work for you! However, there are so many options out there that it’s difficult for businesses to decide which platform best suits their needs.

No Coding Knowledge Required

Contrary to what you might think, you don’t need a coding background in order to take advantage of a CMS. No matter what your background is—whether it’s engineering, education, or sales, you can use CMS technology to create great websites that work across different devices.

Easy Collaboration

In a content management system, authors can create, edit, publish and manage content without worrying about technical hassles. A CMS lets you create a rich experience for your users that’s also flexible enough to meet whatever business needs may arise. But it’s important not just because of those reasons; it’s also important because when you integrate your CMS with other applications, you ensure greater collaboration among team members. You make sure nothing falls through the cracks.

SEO Features and Extensions

Most of us spend a lot of time thinking about which bells and whistles are included with our favorite CMS. We should probably spend a little more time on how well that software will support search engine optimization (SEO). In order for a website to rank in search engines, it needs to have an easy-to-navigate site structure, plenty of internal links, meta tags, pages with accurate metadata, and much more.

Security Features and Extensions

A secure CMS should have a number of built-in security features and extensions. This is especially important if you run an ecommerce site, where sensitive data is likely stored on your database. The most common security features in a CMS are CAPTCHA forms, which ensure that only humans can enter data into your system; automatic IP banning; and multi-factor authentication. Look for these security options when shopping around for a new platform to power your website or online store.

Work More Efficiently

By using a CMS you can produce more content in less time. You won’t need to worry about how your site looks either because that’s all taken care of with templates and themes. You just plug in your content into predetermined spots. Many CMS are free, or very low cost, so you don’t have to go out of pocket for software if you don’t want to. A CMS is essential for any business operating online today.

Streamline Workflow

Developing a workflow will help improve your content team’s output, quality, consistency, efficiency, and creativity. Workflow systems can include project management software like Basecamp or Asana, or they can be as simple as an outline that dictates what needs to be done when. The important thing is documenting a process that works for your company and having every team member stick to it.

Create a Uniform Look

While WordPress is by far one of most popular CMS, there are several others. Drupal, Magento, Joomla!—each has its own strengths, weaknesses and user base. If you can choose between two designs that look almost identical but were created using different platforms, which one will be chosen? The design created on a CMS with a larger base of users is likely to get more attention than its competitor.

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Lucy Bennett

Lucy Bennett is a Contributing Editor at iLounge. She has been writing about Apple and technology for over six years. Prior to joining iLounge, Lucy worked as a writer for several online publications.