To attract more clients, law firms will need to take a tactical and inventive approach. That is why having an off-site site is so important. SEO for law firms is one of the most critical drivers of visits and consumers, but it’s not always clear how to do it right. After all, legal is a fiercely competitive business, and there are numerous hoops that lawyers must jump through to advertise their services online. Because many practice areas are sensitive (Personal Injury or Criminal Law), law firms will require a creative and imaginative strategy to attract new clients. The best part is that the fundamentals of an SEO-friendly website are very same across the board. A user-friendly website focuses on the most relevant search terms. It provides valuable information to potential customers and is more than halfway there in search engine optimization.

Here Are The Top 4 Must-Have for Your Next Law Firm Website

Keyword Research

A keyword analysis is an essential component of any SEO campaign, but it is imperative in the competitive legal sector. This is because the goal is to find high search volume, mid to low competition phrases that will attract the right kind of visitors to your website. As a law company, you must target the terms that will attract the types of people (or businesses) you want to work with. If that means targeting phrases related to vehicle accidents, product liability claims, family law, criminal defense, labor legislation, and so on, be specific. With the latter, you’re aiming for people who are looking for law firms that specialize within a particular type of law and service customers in a specific geographic location.

Design of The Website

In terms of SEO, the layout of your site and how easy it is for customers to navigate play a significant influence. A site that loads quickly is intuitive, and it makes it simple for users to find the information they need. It also means easier crawlability (for search engines) and more customers (for you). Your legal firm’s website should be built from the ground up with SEO in mind. It is recommended that you choose a web developer familiar with SEO and create a user-friendly website.

The following are some SEO-friendly site design recommended practices:

• Improving the speed with which your website’s pages and blog content load (under 2 minutes).

• Using simple fonts and transparent visuals that are easily visible to site visitors.

• intuitively organizing your website’s material so that users can find information quickly.

• Including clear call-to-action buttons so that customers know how to contact you.

• Rather than using generic stock photos, use professional and personalized images.

• Adding internal linkages to additional pages and articles on your website makes it easier for users to find additional content.

Authority & Branding

Your law firm needs strong branding to stand out in a sea of online competitors. This entails investing in high-quality pictures, a professional symbol, and a visually appealing website. Branding also includes the typefaces and colors you employ on your website, as well as the messaging (replicate) you use. As an attorney, you’ll need to decide what your law company stands for and how to communicate that to potential clients. That’s when hiring a branding consultant or copywriter to help you create your brand mission, and a unique selling proposition makes sense (USP). Visual consistency and new messaging can help set your law firm apart from the competition online. It will also enable you to establish power in your market as a dependable, competent law firm. This could effectively get your company’s name out there and develop authority-building links back to your site.

Search Engine Optimization That Is Technical

Technical SEO analyzes each of your website’s technical inner workings that keep it running correctly and available for search engines to scan. You could have the best branding or the most visually appealing websites on the globe, but if your website isn’t structurally robust, it won’t be easy to rank higher in the search results. Furthermore, the majority of people will have problems navigating your website.

There are a variety of ways to share your own content and reach a wider audience. And the good news is that legal documents don’t have to be boring! It is feasible to create material that is both interesting to your audience and search engine optimized. Recognize that SEO is one of the most effective ways to increase the number of visitors and contributors to your website, so investing in it right away is well worth it. Know that by focusing on their target market, following SEO best practices, and incorporating SEO into their overall marketing strategy, beginner website owners may see actual results from their search engine optimization efforts. Most people wisely start by identifying the flaws in their current website to not carry over to the new one. However, for your website to stand the test of time, you must also be open to new ideas and technologies.

iLounge author Lucy Bennett

Lucy Bennett is a Contributing Editor at iLounge. She has been writing about Apple and technology for over six years. Prior to joining iLounge, Lucy worked as a writer for several online publications.