How Apple Empowers Small Businesses to Grow And Boost Customer Satisfaction

Lucy Bennett
By Lucy Bennett - Contributing Editor
How Apple Empowers Small Businesses to Grow And Boost Customer Satisfaction

Apple has come a long way since its humble beginnings in a garage. Today, it’s one of the world’s most valuable companies. The company’s global revenue surpassed $365 billion in 2021. As Apple has grown, so has its user base. Small businesses now use Apple products to start and grow their ventures.

Many small business owners are harnessing Apple hardware, software, and services to run their businesses and connect with customers. They use Apple products to plan, launch, and grow their businesses. Here’s how they do it.

How Apple Empowers Small Businesses to Grow And Boost Customer Satisfaction

Boost Visibility with Apple Business Connect

This free web-based portal helps business owners easily manage, measure, and grow their businesses. They can set up their businesses so customers can easily find them in Siri, Maps, Apple Wallet, and more.

Apple Business Showcases (or Showcases) is a feature in Apple Business Connect and the Apple Maps place card. It allows businesses to add offers, events, text, and images. They can publish promotions, product discounts, and other updates on their place cards and Apple Maps listings.

For instance, consumers looking for online lenders can easily locate them by using search terms like “best auto title loan” or “auto title loan near me.”

Designers Can Create Vibrant Designs with Apple Pencil and iPad

Over the years, the iPad has evolved so much that graphic designers now use it to make professional designs. They can make stylish vector designs and improve their work efficiency. Apple Pencil allows newbies without knowledge of vectors and paths to create beautiful illustrations.

And that’s not all. Even product designers now use the iPad to create eye-catching offerings. Some clothes designers use Apple Pencil and iPad to design and launch colorful pieces. They draw inspiration from their surroundings and draw or animate designs with the iPad in Adobe. The tools greatly streamline the creative process.

Businesses Can Accept Payments with Tap to Pay on iPhone

This feature allows business owners to accept contactless payments on iPhones. They can accept payments from Apple Watch, Apple Pay, contactless credit or debit cards, and smartphones with digital wallets. There’s no need for extra terminals or hardware, all that’s needed is a supported app from the App Store.

Tap to Pay on iPhone uses iPhone’s features to protect business and customer data. Card numbers aren’t stored on Apple servers or the device. Each transaction generates a one-time code, which is extremely effective in reducing counterfeit fraud.

Privacy is a key part of Apple payment features, and Tap to Pay on iPhone protects customers’ data with the same technology used on Apple Pay. Transactions made using the feature are encrypted.

Apple Business Essentials Streamlines Business Growth

This subscription service seamlessly merges cloud storage, device management, and 24/7 support to help marketing packages for small business easily manage their employees’ Apple devices.

Apple Business Essentials has all the features of Apple Business Manager and more. It helps businesses save precious time as they grow. The service supports businesses through the device management life cycle while providing prioritized support, strong security, and secure data storage.

iLounge author Lucy Bennett
By Lucy Bennett Contributing Editor
Lucy Bennett is a Contributing Editor at iLounge. She has been writing about Apple and technology for over six years. Prior to joining iLounge, Lucy worked as a writer for several online publications.