Today it is absolutely impossible to imagine our everyday and professional life without smartphones and dozens of mobile apps that we use daily for fulfilling absolutely different tasks. The number of available apps is continuously growing while the possibilities and the functionality of mobile solutions are constantly expanding thanks to a great variety of new technology and tools that are being introduced.

How Can Startups Create Mobile Apps?

Just imagine, in 2022 only, the number of mobile app downloads worldwide hit the mark of 255 billion. And it seems to be an unbelievable figure given the fact that in the same year, the world population reached the milestone of 8 billion.

This popularity of mobile solutions is already being actively used by companies of all types and sizes as they believe that applications can not only facilitate a lot of tasks for their staff but also help them to build a new channel of communication with their external audience. And it is really so.

Custom apps provide a lot of new opportunities to businesses and startups are not an exception. They also can fully enjoy the benefits of launching a mobile application for their needs. The main thing here is to define the correct type of app and choose the most appropriate set of functionality for it. And in this article, we’d like to share some tips that startups can take into account if they want to launch the best mobile app.

Who can build a mobile application for a startup?

As a startup, you can create an app either on your own or with the help of a specialized company that provides relevant services and has the necessary experience.

Both options have their pluses and minuses but in the first case, you also will need to analyze your resources and budget for hiring an in-house team of developers and designers who will have the required set of skills, knowledge, and qualifications.

Given all the difficulties associated with in-house hiring and onboarding, today, a lot of startups prefer to work with specialized mobile app development companies.

The app development process itself is typically divided into the following steps:

  • A preparatory stage
  • Layout creation and design
  • Development
  • App testing
  • Solution launch

Let’s consider all these steps in more detail.

Preparatory stage

This stage usually includes a lot of research and communication with stakeholders. First of all, you should analyze the needs of your target audience and define what features of your future app can help them with their tasks.

It is recommended to study the market in order to see what solutions are already available and what unique functionality you can offer to stand out from the crowd.

If it is possible, it will be a good idea to communicate with potential users directly, organize surveys or offer them to fill in a questionnaire. The gathered information can help you to find the right approach to mobile app development.

Here, you will also need to find developers who will build a solution based on your requirements and discuss tech aspects with them.

Layout creation

With the design, you can define the logic of your application and the navigation within it. The design also covers the authenticity and your brand identity. For startups, it is very important to find an eye-catching modern style that will reflect their brand idea.

Designers start their work by creating layouts or interactive prototypes in order to choose the best variants for a future app. It is important to think about styles, fonts, colors, images, and animations. Today, it is highly recommended not to make your design too “heavy” and to avoid a huge number of photos and animations if they do not represent any particular value for your project.

Coding and developing

That’s a core step in app creation. Here, programmers build the functionality of your application using various technologies, tools, and libraries, integrate various third-party services (if required), and ensure the compatibility of your new solution with the already existing ones (if any).


For a good development team, it is always a very important task to detect and fix all the bugs before users find them. That’s why it’s better not to ignore this step and allocate enough time to identify all errors and solve all tech problems.

Launch and post-launch support

When everything is ready, your app can be released, placed on app marketplaces, and the first users can get the possibility to get familiarized with its functionality. But it doesn’t mean that technical work can come to an end at this very moment. It is necessary to monitor the performance of your app, timely update it and add new features when it is required. You do not need to have in-house specialists for executing these tasks. Reliable software development companies always offer such services after your app has been built.


Though mobile app development is a rather complex process that includes several steps, with a good understanding of its peculiarities and a professional development partner by your side, everything looks absolutely straightforward. A well-thought-out mobile app can help your startup reach absolutely new heights, that’s why we recommend you consider the launch of such a software product for the needs of your business.

iLounge author Lucy Bennett

Lucy Bennett is a Contributing Editor at iLounge. She has been writing about Apple and technology for over six years. Prior to joining iLounge, Lucy worked as a writer for several online publications.