How Does ICO Marketing Benefit Crypto Startups?


Crypto startups and initial coin offerings occur every day, which means you’ll have to make an extra effort to become more visible.

How Does ICO Marketing Benefit Crypto Startups?

ICO marketing agencies can help you reach your target numbers and establish an audience by providing these 3 benefits.

Greater Visibility

Cryptocurrency companies can only do so much to gain visibility on the internet. Aside from traditional word of mouth, you can try and gain attention on social media channels and paid campaigns. However, when you pick an ICO marketing firm you can have them do the work for you.

Greater visibility is similar to getting number 1 in search rankings- you get the lion’s share in exposure and traffic. ICO marketing agencies can put the spotlight your way so your ICO gets viewed by those who might be interested.

More Potential Investors

An ICO, or initial coin offering is similar to a pre-sale or launch event. At this time you’ll have an idea of whether your cryptocurrency will succeed or get off the ground at a running start, or stall and languish.

The more investors you can in the early stages of an offering, the better. It has the potential to snowball into something that can be recognized by thousands, or even hundreds of thousands of people who can believe and back your cryptocurrency.

Gain an Edge Over the Competition

An effective campaign by an ICO marketing company will make your crypto stand out from the rest. As you’ll know, there’s a finite number of investors, capital and money that can go your way, and you’ll have to compete with a dozen or so similar ICOs and startups with the same goal.

An ICO marketing service can range from SEO, paid advertising, content marketing, influencer marketing and video marketing, among others. You can choose which service will prove to be effective in gaining the attention of the world wide web.

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Lucy Bennett

Lucy Bennett is a Contributing Editor at iLounge. She has been writing about Apple and technology for over six years. Prior to joining iLounge, Lucy worked as a writer for several online publications.