Many people now are always wondering how to start a business from scratch, which is the best place to start, and how to profit quickly. In today’s world, everyone must understand that to keep up with the times, and we have to keep in mind the trends. Advertising is a must-have for any business. Furthermore, the effective running of a business account would be very tough without well-chosen Instagram apps. You can now promote your business and products efficiently and adequately on Instagram, but you need to know how to run Instagram and promote your posts to the top.
Why is Instagram so important for business
Using Instagram for business is not something new for a long time, so you need to continually think about how you can stand out from your competitors. The main thing, in this case, is a high-quality picture that attracts attention. It’s no longer just a photo-processing application. It is now a tool that helps you get your business on Instagram with all the rules and subtleties.
To keep your store or brand page beautiful on Instagram, you need to understand which images are more memorable to people and how to use hashtags on your profile correctly.
How nice to run an Instagram business: About yourself
It is enough to create a page and continuously update posts to promote your business on Instagram. But being active on Instagram does not mean uploading 1-2 photos a day and copying hashtags from one post to another.
First, you need to start designing basic information in the bio and fill in the section “About.” It is important to briefly describe the central concept behind the brand and what this page might be interesting for. For example, you can immediately make a list of products that a person can order.
To quickly drive sales on Instagram, you need to provide all the data that most accurately tell the page as a brand:
- Exact address and opening hours;
- Delivery and details for ordering the product;
- Information on current discounts;
- Brand advantages;
- Links to a site or page in other social networks;
- Contacts.
So, to enter all this information on the page, you need to click “Edit Profile” at the top. If the page is intriguing, then the number of subscribers will increase, which means that the profit will automatically increase.
How to write a catchy profile description?
To attract new customers to Instagram, you need to know how they might be interested, what attracts them. And can check it by allowing them to experience the emotions they seek. You can draw attention using emoji in the description, but if they are only really relevant in content.
Sometimes it is necessary to increase the interval between the points in the section for better information perception. This will make the text more readable and easier to understand. You can practice in a separate text document and then transfer the text to a page.
A brand profile will look more interesting if you connect a business account to the page. Then the page management will become more functional. You’ll also see a brand name tag that always catches your attention.
How to choose a profile photo?
Avatar on Instagram is easy to change, but you should pay attention to the fact that it is a bright picture and makes users notice the brand, among other pages. You should try to match the images in one style, which will help the photo processing application.
The main profile picture should be clear and engaging. You should not neglect such a trifle, as a good photo will come in handy when the user selects this male, among many other suggested options.
How to make catchy photos?
There is nothing complicated about posting pictures, but it is not as easy as it might seem at first, as the photos should be bright, one-of-a-kind, and eye-catching. Therefore, to promote your business on this network, there are some tips you can take:
- Interesting angles
- Use original background and lighting
- You should always have pictures in advance in case there is no way to make new ones
- You should pay attention to the profiles of successful bloggers and stars
- A photo should convey one single idea to the user. It is not necessary to try to put many details on one picture
- You also need to try different filters to choose the default one for your profile. Applications such as SnapSeed, VSCO Cam, and Lightroom will help.
Rules for creating an Instagram post
The posts should be well-designed and designed so that users find them interesting and informative. The main thing is to adhere to the principles that promote the business of Instagram:
- try to write posts up to 2200 characters
- divide the information into several parts
- each thought in a separate paragraph
- it is possible to revive the text by using emoji, but it is essential not to overdo it
- not only dashes but also various arrows and icons may be used in the lists.
Sometimes information that belongs to one topic is not included in the post. There are two options here:
1) write a continuation in the comments (but be sure to indicate that there is a continuation);
2) Write the information in the editor, take a screenshot and upload along with the main photo of the post.
Another way of content: video
Instagram content is not just text and photos; there are also videos. Nowadays, short clips are widely used and can be used both in posts and in pages. Besides, live advertising is a great promotion. For Instagram videos, it’s essential:
- well-thought plot;
- continuously changing perspectives;
- use of music;
- do not use too long rollers or split them into many pieces.
Various applications can be used to edit the pages, where they can be resized, quality, added effects, and stickers. There are excellent, both free and paid programs.