Spying on competitor’s strategy is a normal and indispensable thing in the business world. It develops competition awareness and helps being well-oriented in the market situation. Dive in and see what you must do if you want to stay competitive. In this article, we’re talking more about being consistently conscious of the competitors and reacting at once. We’ll explain how to spy on them and ensure that you’re never behind.

How to Spy on Your Competitors?

Use the right spying tools

Remember that breaking into your main competitors’ offices is a felony but using the right tools to see their online activity is just doing business. However, you need to find the right tools and be sure that you know how to use them. Some of these tools are highly complex, while others can be used by anyone.

Getting customers in a digital era is not easy, and most companies use digital advertisements. Knowing how and where competitors post ads is golden information. Many different tools made for various needs are available on the spying market.

This is why the spying industry developed a vast amount of ad spying software and tools. You can learn more about the best ad spying tools here. Some are made for true beginners, while others are specially designed for particular needs. For example, specific tools are made for tracking SEO and SEM ads, tools for tracking social media ads, and those tracking affiliate marketing channels.

Everyone working with affiliate marketing knows how valuable finding the proper channels is. You may be working 24/7 without success until you find the right formula for getting the best CTR off your ads. Knowing what competitors do to make the most of their chosen keywords is crucial.

There’s a wide variety of options when it comes to affiliate marketing spying tools, which you can find in this article. Some of the best ones will give you a deep insight and help you use the valuable channels that others are also using, lowering their advantage and getting the most clicks.

Use common techniques accessible to everyone

Although the best way of spying is with the right tools, you can still use some techniques that are free and accessible to everyone.

You can subscribe to their newsletter and follow them on social media to always know what kinds of activities they have. Going through Google Ads and seeing your performance against your competitors, in terms of traffic, positions, etc. is also a free and insightful idea.

Opening their websites and seeing how they are focusing on their strategies can give you insight into how they are doing their job. In general, free resources won’t give you a chance for in-depth analysis but are valuable to create the big picture.

How to know who to spy?

Business today is global, and competition comes from all parts of the world. When you’re about to spy on your competitors, one of the main concerns is knowing who your main competitors actually are. Knowing who to mind and spy on is not simple.

One of the ways to check the public product awareness and opinions and find out who your main competitors in the business are is Quora. The enormous Q&A website contains answers on nearly every industry. The answers will show you the most notable companies in your niche, and this is a free and simple way to find out who can be considered main competitors to spy. Search for your industry and look for a topic where users share their opinions about who the best in a particular field is.


Spying on your competition is essential. To survive in very competitive environment you need to look at your competitors’ actions and learn from them. It’s like watching an athlete doing their best and copying their moves. Seeing what your competitors do will help you prepare for the upcoming challenges and stay in the race to get more clients.

If you want to do the spying right, it is best to use some of the tools we talked about above. Use the links and find what suits your business the most. Go for the options that will give you the advantage and always keep you alerted for eventual market changes and fluctuations.

iLounge author Lucy Bennett

Lucy Bennett is a Contributing Editor at iLounge. She has been writing about Apple and technology for over six years. Prior to joining iLounge, Lucy worked as a writer for several online publications.