Social media marketing has become a go-to solution for businesses that want greater exposure and higher sales. That’s pretty much all businesses, right? Having a presence on social media gives your company an opportunity to reach more people. It also emphasizes the human element today’s consumers want to see. As such, it aids in building more personal connections with customers and prospects. Those are only a few of the reasons social media should be included in your marketing repertoire.
Taking a Look at Instagram
Instagram has soared to the tops of the popularity charts among consumers. It’s one of the most highly favored social media outlets on the planet with billions of users driving its popularity. Because of that, businesses have ample opportunity to connect with people and make conversions via this channel. To reach those goals, though, your company must use certain measures to improve followers in 2022 and maintain high engagement rates.
Ways to Increase and Maintain High Engagement Rates
Instagram offers an entire lineup of tools to help businesses gain followers and boost their engagement rates. It also gives them an array of opportunities for reaching people in different areas of their conversion funnels. From prospects to long-time loyal fans, your company can appeal to virtually anyone via those options. Consider the following incredibly effective ways to encourage followers to interact with your content.
Reel Them In with Reels
Reels are essentially short video posts. They max out at 30 seconds, but they certainly aren’t lacking where effectiveness is concerned. Shorter videos accommodate people’s short attention spans, and you can pack a great deal of quality material into even a small package like that. Reels can be used to attract new followers or convince viewers to like or comment. That means they can be tailored to different target audience members and those in various sectors of your conversion funnel.
They’re also extremely versatile. From entertaining viewers and getting in on the latest trending hashtags to providing helpful information, you can use reels for numerous purposes. They can even be used to build excitement around upcoming events and product launches. Be sure to take advantage of the resources Instagram has made available for creating impressive, attention-grabbing reels that are sure to ramp up your engagement rates.
Draw from Followers’ Creativity
Contests, challenges, and similar events have proven their value on Instagram. People love these types of events for many reasons. No doubt, they’re in it to win it, but that’s only part of the bigger picture. Being part of a contest helps to create a sense of community and belonging. It also aids in building a more personal connection with followers. That’s extremely important to today’s consumers.
On top of all that, these types of events are great ways to get followers involved. Challenge them to post pictures or videos of themselves interacting with your brand in some way. Host contests in which the best entry wins an interesting prize. Stress the fact that they have to enter these events to win. For quite a few people, the chance of being publicized on your Instagram account alone will be motivation enough to engage with your content.
In addition to those benefits, drawing from followers’ creativity brings about exciting opportunities for your company. It gives you ample new material to post. People are drawn to pictures and videos, and they enjoy seeing what fellow followers post. That means events like these will get people to not only interact with your company but continue to do so.
Use Calls to Action to Your Fullest Benefit
Calls to action are crucial in virtually all marketing and advertising efforts. Instagram is no exception. Some followers are bound to interact with the posts you present to them, but by failing to place calls to action in those posts, engagement could fall short of your expectations. Encourage viewers to interact whether you’re offering the possibility of a reward or creating a sense of urgency. Clearly visible and understandable calls to action can greatly boost engagement rates.
Maximizing Instagram Engagement to Bolster Your Brand
If you’re looking to maximize engagement rates on Instagram, numerous measures can help to achieve that goal. With so many ways to post and appeal to followers, the possibilities are endless. Don’t forget to add calls to action to your content, and be sure to tap into the power of reels. Don’t hesitate to use followers’ creativity to enhance your status as well. They want to be seen and heard, and that’s a perfect opportunity to cater to them while also bolstering engagement rates from several angles.