There is a gradual shift in the entertainment market with the increasing number of different video platforms. This change is particularly driven by any OTT platform, meaning over-the-top video streaming technology, driving traditional viewing experiences. In fact, people no longer use cable and satellite TV as they now easily access a wide variety of video content on multiple devices.
So, what does it change in content creation and delivery?
In this blog post, we will take a closer look at favorite OTT platforms that have already gained millions of users – as well as the opportunities they provide and how they change the whole watching experience.
What Is the OTT Platform Meaning?
OTT stands for “over-the-top”. It generally refers to online video content delivery using tailored apps, a variety of web browsers, and other popular Internet TV services on multiple devices. These devices include mobile phones, tablets, gaming consoles, and others that we easily access.
In short, OTT services allow people to access the content they are interested in – instead of using traditional cable TV to watch media content.
These naturally change the direction of the entertainment landscape and how they approach viewers’ requirements.
Evaluation of OTT Technology: From Cable Box to Smart TVs
OTT platform, meaning “over-the-top,” refers to going over cable with the ability to provide a new level of watching experience. For this reason, the advent of smart TVs highlighted a significant shift in the OTT market, enabling users to access a huge variety of content as long as they have an internet connection.
This evolution directly affected popular brands, including Apple, as it soon introduced Apple TV, which further streamlined the experience, seamlessly integrating OTT services with its sleek interface on mobile devices.
In fact, services like Apple TV shaped how video content is streamed and how OTT audiences interact with it.
Popular OTT Streaming Services
OTT platforms serve as a gateway to an extensive array of streaming content. Whether you’re a fan of on-demand movies or binge-worthy series, these platforms deliver each to your screen – not only on a smart TV but also through various mobile devices.
Some of the popular OTT content providers are:
YouTube: Consume Media of High-Quality
While many people know YouTube as a video-sharing platform and even as a search engine, it indeed holds its place among OTT media services as well. In fact, compared to other existing internet services, YouTube offers various opportunities, including video advertising and monetizing through video streaming – and even live OTT delivery.
Furthermore, while not everyone can upload video content on alternative options – they only allow media companies to share OTT content – YouTube is available for anyone to share their videos, broadcast streams, and even earn revenue if they gather a high amount of views and engagement. It’s also available on all streaming devices with internet access, which is a huge advantage.
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Netflix: The Most Popular OTT Media Service
Netflix is one of the industry’s most popular OTT platforms, as it has even changed where people prefer to watch TV content. In fact, many audiences choose to have their favorite show on Netflix instead of the main TV channel networks – as it gives the viewers much-needed flexibility.
As the entertainment environment changes, people seek flexibility to choose when and where they want to watch something – and that’s exactly what over-the-top services offer. Whether they prefer to binge or slowly consume OTT content, Netflix gives them exactly what they require, as it’s available on smart TVs as well as mobile OTT devices.
Yet, it still considers network performance as the shows that don’t meet the popularity standards face the risk of getting canceled. Additionally, people still face OTT advertising even if they pay for specific premium packages.
Disney Plus: Access Content on Demand
Disney Plus is another OTT provider with many subscribers streaming video content through connected TV, apps, and mobile devices. It’s primarily known for providing users access to OTT content of local and global shows. So, by paying monthly subscription packages, they enjoy ad-free content whenever they want to watch a show.
While it’s named as one of the strongest competitors of Netflix in the OTT industry, compared to YouTube, it still has limitations – especially when it comes to people who can upload an OTT video to the platform. Yet, for those who don’t create content but simply want to enjoy digital streaming, it’s one of the ideal OTT apps that dominate broadcast television and traditional cable.
Amazon Prime: Video on Demand
Amazon Prime is an OTT service that delivers diverse on-demand content that can be watched on any connected device. This over-the-top platform is considered more affordable than alternative streaming platforms – after YouTube – and continues to grow its content and user numbers.
While not everyone can upload content to the platform, many entertainment companies utilize video advertising and subscription packages to earn revenue.
FAQs About Over-the-Top Platforms
Here are the commonly asked questions about OTT streaming platform options:
What is the Best OTT Video Platform?
While the best platform depends on personal choices, the most popular OTT video-on-demand providers are YouTube, Netflix, Disney Plus, and Amazon Prime.
Do You Need High-Speed Internet Connection to Use an OTT Video Platform?
Not necessarily. However, having a good internet connection can help you enjoy watching OTT videos on demand.
Can You Watch Global Content on OTT Video Platform Using Local Internet Provider?
Yes, you can watch global OTT video on demand using your local internet unless it’s restricted in your region. In such cases, you can utilize a reliable VPN service.
What is Premium OTT Testing?
It refers to using streaming services seamlessly across multiple connected devices.