It’s a plague of the modern era that we are creating at the speed of light, but somehow the output doesn’t always meet the fundamental need, innovating where it wasn’t always necessary. Then an app like Snackr launches, and we have that exciting moment where we realise there truly is so much more to be created and seized in the app world, and our worlds change forever. Snackr is one of those unique app development ideas that hasn’t only provided an unparalleled convenience to users, but also the vendors that make this movement possible. Now let’s take a closer look.
Firstly, what is Snackr?
Snackr is a food delivery service that exists within stadiums and event spaces, allowing attendees to order their food from their nominated seats and have their meal delivered to them. Let that sink in – no more congestion getting off the stairs and into the vendor foyer, no more waiting in line, and you won’t have that dreaded moment when you hear the crowd cheer and you know you have missed something monumental. The Snackr app also allows food vendors to prepare their food uninterrupted and can reallocate those front-of-house staff to cooking or delivering these meals to stadium seats. This brings greater restaurant efficiency on a number of levels.
Why has Snackr been so seamless yet transformative?
It’s no secret that the food delivery market is booming, but the beauty of Snackr is truly it’s simplicity as this concept isn’t a bridge too far for vendors like UberEats and its derivatives can be. Stadium attendees are a captured market, and so the business can only go to a limited number of vendors who are staffed accordingly and equally distanced. It also solves the problem of the ages which is topping up drinks and snacks without spending a full quarter lining up and missing what you are there to see.
Another consideration would be that Snackr is a modern solution that includes the needs of those with dietary requirements. Diners can now eliminate options from their seat, without having to wander from one outlet to the next in search of suitable food. If kids are also attending the game or event, the value proposition is even more irresistible, with many parents still rightfully uncomfortable with their kids setting out on their own for some chips and soft drink.
What can we learn from Snackr?
There is a lot of wisdom we can glean from the launch of Snackr, with many takeaways to apply to new app developments. One of the main learnings is that there are still opportunities that exist where you can corner the market – as it is very unlikely that another app will be built to service this niche offering with diners and vendors already signed on. We can’t hide behind – ‘everything has already been developed’ any longer, as we have been attending venues and stadiums for a century and have all encountered the lines and hassle that comes with ordering food and drink.
Another key learning would be to talk to the public about their grievances, minor or major. There would have been a robust research phase that proceeded Snackr entering the market, so take advantage of the pearls of wisdom your users have and play around with concepts that solve these issues. Snackr has proved that the idea doesn’t need to be groundbreaking, and it doesn’t even need to be new – it just has to address a core issue for that environment and then you are part of the stadium experience forever.
So before you throw your hands up in the air and admit defeat when storyboarding your possible app venture, let the inspiration of Snackr motivate your hunt and change the way you look at ‘new’ ideas. The beauty is in the function, so don’t task yourself with saving the world, but simply enhance a function that is truly valued by an audience and isn’t currently being catered to.
