Top Instagram Promotion Strategies for 2022


It’s no secret that if you want to do well with your brand online in 2022, you’ve got to make sure that you are incorporating all aspects of social media. Social media marketing has exploded over the last few years, and the best way to optimize your brand through social media networks is to either buy active Instagram followers, or to employ the best Instagram promotion strategies that you can find.

Top Instagram Promotion Strategies for 2022

The closer you get to the mark with strategies like this, the more successful your Instagram profile is going to be, so without further ado, let’s check out what we believe to be the best Instagram promotion strategies that you can use in 2022 for your brand online.

1.      Optimize Your Profile so That it is Ready for You to Promote it

You can’t promote an Instagram profile that hasn’t been optimized for promotion. Before you can attract people that you want to follow you, you’ve got to make sure that your profile is ready for them. Make sure that you have created an Instagram name that is easily searchable. Another way to optimize your profile for Instagram promotion is to make sure that it is a business profile. This way, you can access analytics, and create ads around your brand.

2.      Create Really Good Content

You might be really busy focusing on the brand side of things behind the scenes, but something that you’ve really got to make sure of if you want to optimize your Instagram profile for promotion is to create excellent content. You’ll be aware of just how many people around the world use Instagram these days, and a huge number of these people are using Instagram for business. This means that you’ve got to make sure that your Instagram content stands, otherwise you aren’t going to attract the scope of followers that you want.

3.      Use Hashtags

Honestly, we can’t say enough about Instagram hashtags, and while you might be sick of hearing about them, just remember that your Instagram profile is only as good as your hashtag strategy. The more relevant the hashtags that you are using on your content are, the better you’re going to do, because this bridges the gap between your content, and your audience. Make sure that you keep your hashtag strategy up to date, and adjust it every so often, so that it is able to keep up with Instagram’s algorithm.

4.      Include Your Location

This is especially important if you are a local business. If you want not only more followers looking at your brand, but followers that they actually located in your area and are able to support your local business, then you definitely need to include your location in your posts. Research out there suggests that posts that include their own location receive more engagement than posts that don’t. This might not be as relevant if you aren’t a local brand, and you aren’t trying to attract a local audience, but it is still an essential part of your Instagram promotion strategy.

Final Thoughts

Promoting your brand on Instagram isn’t easy, but with tips and tricks like this, you can definitely be given an advantage, and find a way to stand out against your competition. Good luck!

Photo of author

Lucy Bennett

Lucy Bennett is a Contributing Editor at iLounge. She has been writing about Apple and technology for over six years. Prior to joining iLounge, Lucy worked as a writer for several online publications.