It is common knowledge that a company’s prosperity is directly proportional to the satisfaction of its customers and experiences. Providing customers with an experience that will stick in their minds is one of the primary reasons businesses are so intent on gathering as much accurate information as possible about their customers. We offer you this guide on using data to improve customer experience. Valid customer information allows businesses in all sectors to identify their clientele and choose the best communication method.
In this article, we will go over how you may join over half of the businesses that have made improving their customer experience a key priority via improvements in their data quality. Three data-driven pointers will help you get there. Click here for the best data enrichment, validation, and verification services.
1. Enrich your data
By enriching your data, you may get a more in-depth understanding of your clients, including who they are and what matters most to them. This aspect is more crucial than ever since customers can quickly tap into trends thanks to the digital world. This process presents a challenge for companies as they battle for the loyalty of consumers. According to our findings, 85 percent of firms believe using data and data insights has been critical to their organization’s successful digital transformation.
When you have a deeper understanding of your clients and how to communicate with them, you will be better able to provide a tailored customer experience that quickly grabs their attention. You may finish your database with more features by enriching your data, such as adding census data, transactions, property records, and financial data, among other types of information. Provide your sales representatives, marketers, customer service representatives, and fulfillment team access to this data. They will be able to provide a streamlined and tailored customer experience across the board for your company.
2. Be agile in data
Agility is a highly valued trait in today’s business world, and many companies are working hard to achieve it. According to the most recent findings of our study, 92 percent of companies feel that agility will allow improved decision-making across all of their activities. A firm has to be adaptable to keep up with the consumer trends that are gaining steam on social networks. This flexibility can only be maintained and used to its full potential when it is supported by information from consumers of the highest quality.
The concept of “data agility,” a subset of “business agility,” has been at the forefront of businesses striving to keep their loyal consumers and remain one step ahead of their rivals, both online and offline. Maintaining data agility requires a high degree of confidence in the integrity of the data, enhanced data experiences for end users, and highly tailored and relevant data. These are just a few of the successful methods to do so. When you have the power to make better judgments and quicker decisions, you can move with the ebb and flow of consumer trends, which enables you to consistently offer a pleasant customer experience in-store, on your website, or across social networks.
3. Validate contact data
It is impossible to provide an excellent and tailored customer experience without using high-quality contact data sets; this is the basis that lays the groundwork for your company’s successful adoption of agile practices. You have a limited number of methods to efficiently approach your clients if you do not have their correct email address, phone number, or residential address, and you have no means of adding consumer traits. Our findings show that 93 percent of company executives believe maintaining high-quality contact data has grown more crucial over the last year.
Consumers are the ones who determine trends; therefore, everyone is always up to date on the most recent and cutting-edge fashions. When trying to stay up with their competitors, firms face a challenge when facing this situation. The objective is to connect with your consumers via the most critical channels before anybody else. This point is when the data about your contacts comes into play.
Throughout the buyer experience, it is not unusual for several different touchpoints between the brand and the customers. We took a more in-depth look at how the validation of contact data may affect the capability of a department to provide a smooth, consistent, and tailored experience for the consumer.
The first point of contact that most consumers make with a company is often a sales representative. When a sales representative gets the prospect’s or company’s correct phone number, cold calling is often considered the most efficient and fruitful method for contacting potential customers or business partners. Not only does this make operational efficiency possible, but it also makes it possible for the sales representative and the prospect to have a more self-assured connection when they can contact one another directly.
Email marketing is a highly-preferred medium for customers; thus, marketing departments are concentrating their efforts on expanding email marketing initiatives. It has come to our attention that 72 percent of businesses believe that customers rely on email the most. With validated emails, marketers can be sure that their emails are hitting the correct inboxes (and not the SPAM bin), therefore reminding prospects of their brand and providing them the opportunity to convert without any further effort right then and there.
The departments responsible for fulfilling orders depend on address data to optimize delivery routes and rates to guarantee that packages are delivered to the correct doorsteps. As a result, preserve the honesty and confidence that your clientele has placed in your brand.
It is abundantly evident that solutions for data quality may make it possible for companies to provide a smooth customer experience across the buyer journey, beginning with the first point of contact and continuing beyond delivery. These departments stand to gain from having their contact data validated in any of its many forms, whether by phone, email, or physical address verification. Once a foundation of high-quality consumer insights has been established, firms can enhance the data to get a more in-depth knowledge of their customers, which may be valuable to sales representatives and marketers. When leaders have access to comprehensive and trustworthy data, they can make better choices more quickly.
Putting the needs of the customer first
If you equip your company with reliable consumer data, you will be able to identify your clientele and determine the most efficient means of communicating with them. Investing in user-friendly and quick technology is one way to ensure that your business is prepared to go ahead as a data-driven and agile organization. Discover more about how investing in data quality solutions may help you have the most significant effect on consumers and give an outstanding experience to your customers.