What is an Email API?


An email application programming interface (API) allows applications to access functions offered by email service provider’s platform, which includes generating ad sending transactional emails, manipulating templates, moving or editing folders, building drafts, and much more. Also, APIs send analytics on the data they collect. Email APIs take care of protocol matters like making a message, sending a message, and reporting what would otherwise need to be stated by the application software development team.

What is an Email API?

Underlying simple mail transport protocol (SMTP) is an application used to support sending emails, knowing how to scale your messaging infrastructure and follow the best practices imposed by various Internet Service Providers (ISPs) to ensure messages don’t end up in the spam folder.

An email API enables you entry to many kinds of metrics, such as how many e-mails delivered, how many e-mails were rejected by the ISP, and how many recipients opened an e-mail and clicked on its links. A cloud email APIs delivery offers a dashboard to observe information.

 Cloud email delivery platforms shine in sending and managing transactional messages 24 hours a day. The platform is built with safeguards to protect against denial of service attacks, internet outages, weather events, and other problems that cause emails from being sent.

Examples of email notification and transactional emails used for email APIs are:

  • Account opening notices
  • Password changes
  • distrustful log-in alerts
  • App mistake messages
  • Purchase confirmations
  • Shipping alerts
  • Legal communications

The development of generating and sending a notification with an email API will look like this:

  1. A transaction occurs, such as an online store purchase in a web-based service or phone app.
  2. The app communicates with an API on the email cloud delivery service and provides information such as the details of the online purchase.
  3. A message is created by the email service using a template that is already determined for that specific purpose.
  4. The message is transmitted by the email service negotiating the operations required to certify the email is distributed into the purchaser’s inbox.
  5. Details of the delivery of the message are recorded by the email service, such as if it failed and why, if the purchaser opened, or clicked on any of the links in the email. The data from the details are available in a separate area.

A cloud email delivery service needs the resources of a programming team that’s working on a web-based service or mobile app. Programmers plug their code into an API. Then the programmers can put their primary focus into creating differentiated value for that service or mobile app, which will directly impact a company’s revenue, and let the email service execute its duties.

API driven email is applicable for growth marketing, and growth hacking attempts that depend on customized triggers to drive customer engagement and enterprise sources that need personalized subject matter and time-sensitive distribution on-demand.

APIs help build user-facing product enhancement and near-perfect email deliverability and personalization such as ease of use, fast implementation, cost savings at scale, service reliability, high deliverability, email list management (i.e., unsubscribe to this e-mail), reports and analytics, deep personalization, embeddable email functionality for applications, and enterprise-grade security.

Email APIs are characterized mainly into two groups, transactional and contextual. Transactional email APIs are intended for sending bulk or routine emails, such as password resets, or mass-market campaign. Contextual email APIs are created to be secure embedded emails connected directly into software applications, such as productivity tools, CRMs, applicant tracking systems, use email APIs for email functionality. Contextual emails permit you to sync, send, receive, and collect analytics.

The success of which your messages are delivered to the intended recipients depends on lots of technical factors and incidents. Webmail API ensures deliverability and is responsible for moderating any interruptions such as internet outages, natural disasters, service attacks, and many other network problems that could impact the delivery of your message.

The most significant advantage of email APIs is it frees time up to concentrate on other features. Focus on your product development rather than email integration protocol, allow you to put more valuable time into developing a competitive advantage and concentration on your unique strengths.

A well-done email API makes it achievable to add email to almost any app and to have the confidence that the email in the app will work, for example, visiting a store and the store emailing you a receipt. The store doesn’t have to worry about creating their setup to send a receipt email. The cloud and APIs let everything work in the background.

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Lucy Bennett

Lucy Bennett is a Contributing Editor at iLounge. She has been writing about Apple and technology for over six years. Prior to joining iLounge, Lucy worked as a writer for several online publications.