What Is HubSpot?


If you’ve ever worked with marketing for your business or for another company, then you may have heard of HubSpot.

What Is HubSpot?

But what is HubSpot really, and how can a HubSpot Expert give you the edge you need to grow your company?

HubSpot- What Is It?

Developers, designers and marketers use HubSpot as a comprehensive marketing software. It serves many functions, including enhancing SEO, setting up automated workflows, generating more traffic, scheduling social media posts, create landing pages and updating web content.

Aside from that, HubSpot can generate web analytics so you can see behind the scenes and make decisions regarding SEO and content strategies.

In a sense, HubSpot focuses on inbound marketing, which is an important element in any marketing campaign. It veers away from cold calls and seeks to engage customers in a way that answers their needs and delights them in the process.

Keep in mind that HubSpot is not a passive tool that you can just configure and let off. The system will require knowledge, training and constant updating.

How to Best Use HubSpot

HubSpot can generate leads using your website’s traffic and turn them into paying customers but it isn’t a one-and-done affair. It can work as an analytics platform to see where you need to improve, e.g., produce more compelling content, try for different keywords or setting up an email campaign.

On the other hand, it can be used to automate processes and free you up for more important things. But that’s not all- HubSpot can become a vital cog for improving customer experience across all levels. Front-facing support teams can work together in sales and marketing aspects and engage potential customers at the same time.

With sound training, HubSpot can become an invaluable data collection tool. The data you receive can be used to improve website and business metrics so you can serve your customers better.​​​​​​


Lucy Bennett

Lucy Bennett is a Contributing Editor at iLounge. She has been writing about Apple and technology for over six years. Prior to joining iLounge, Lucy worked as a writer for several online publications.