Why Customer Reviews Are Important


There’s nothing quite like word of mouth advertising to bring in more customers. Business should make use of all available digital channels and connected networks to ‘spread the word’ about their brand and products.

Why Customer Reviews Are Important

One of the best ways to do this is to encourage online user reviews and manage it using a user feedback software. Here are some of the best reasons why you need more user reviews:

Improved Local SEO

Online reviews are one of the best things you can do to improve your local search ranking. When a potential customer types in the keyword for your business, the results are often for companies who have many user feedback. Google says that reviews that have keywords or include the name of a city get more leverage and is correlated with Google My Business.

Builds Trust and Credibility

Did you know that people who shop online tend to favor businesses that have positive reviews than those that doesn’t? It goes to say that reviews build up a company’s online credibility and influence people’s buying decisions in a favorable manner.

In fact, the more reviews a business has, the more people tend to buy instead of exiting the page or foregoing it outright. This type of word-of-mouth advertising works online and serves to attract more people to your products and services.

Free Marketing

Positive, glowing reviews provide plenty of benefits that a marketing campaign can’t. For one, they tend to last a long time and stay online even when your ads are gone. What’s more, they tend to leave a good impression for future potential customers on both long and short term.

Understand Your Customers

Reviews are a window to what your customers might be thinking when they buy your products or visit your store. You can tailor future endeavors and marketing strategies to fit in with the niche and come out more successful than ever. ​​​​​​

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Lucy Bennett

Lucy Bennett is a Contributing Editor at iLounge. She has been writing about Apple and technology for over six years. Prior to joining iLounge, Lucy worked as a writer for several online publications.