The internet is full of information. People come to search engines like Google for different things, whether it’s recipes, the weather, or even the best restaurants in their city. It can be pretty difficult to compete with some of these larger companies who have so much money behind them, but one thing you can do is give your visitors something they can’t get anywhere else: user-generated content (UGC).
As time goes on this has become more and more popular. Businesses are realizing that not only does it benefit the customer but also helps their business grow. Around 67% of marketers say UGC has an impact on purchase decisions. So if you want your company to stay afloat you need to get involved or opt for an SEO Reseller.
What Is User-Generated Content?
UGC is content that your customers and users create. It could be a review, a comment, or even a photo. You can solicit this content by asking for it or you could produce some great content and get the ball rolling yourself. Analysis has shown that when it comes to getting your message across through UGC you will have much more success if you simply ask people to share their experiences.
Sometimes certain products are so niche it can be hard to find enough people in order for them to give detailed reviews. But in all honesty with the number of products available on the market today there is bound to be somebody with experience using whatever product you’re selling!
Why Is User Generated Content Important?
Following are the key reasons why the UGC matters the most to any business across multiple industries.
It’s Good for Customer Relationships
User-generated content can be a great way of building relationships with customers. If somebody spends their time creating an amazing review or comment on one of your products then there is no better way of saying thank you than replying to this person in the comments section. This increases brand loyalty as well as word-of-mouth reviews which are invaluable when it comes to promotion.
It makes money
UGC can be an incredible way of advertising. There are many websites dedicated to hosting user-generated content for companies. If you put your product on the website and allow people to review it then people will come from all over the web looking at what they have to say about your products. It’s great because if someone writes a negative review but it gets more views, this means that there is more interest in the product which is better for your company!
It increases SEO
The internet has become so competitive these days that any opportunity you have of standing out amongst the crowd is one worth pursuing. Posting UGC on your site makes Google sit up and pay attention. This is because Google uses special bots called spiders which look for keywords on web pages. If you’re putting user-generated content on your site then this is just one more way of giving Google what they want!
It builds credibility
One of the main reasons why people use search engines is to find out if a product or company is credible. If they have UGC on their site it helps build a more personal connection with the user as well as giving them first-hand experiences from other customers which can help improve their SEO ranking!
Adding user-generated content in your web strategy is something that helps you stand out from competitors, improves customer relationships, and makes money as well as increases your website’s credibility.
It helps in gaining Google Featured Snippet
The more user-focused content your website will have, the more will be the chances of achieving Featured Snippets. The Featured Snippets are the search result snippets that have been enhanced by Google to display a particular answer for a question being searched. The snippet itself is a clickable headline that provides further information about the same in the form of an answer box.
Will user-generated content penalize my website?
No, adding UGC will not result in any kind of website penalty from Google. In fact, you can add user-generated content for your product and blog posts without having to worry about anything.
Several companies and popular platforms like Quora, Reddit, and more thrive on the user-generated content and generate a good amount of revenue for themselves as well as increasing their traffic to a great extent. So it is definitely not going to harm your business in any way.
If you’re looking for a successful SEO services campaign then adding UGC is the first step that you should be taking. Not only will it help establish credibility but also helps increase customer relationships as well as increase your traffic by helping you rank on search engine pages. It’s better to start working on it today to start gaining more traction from search engines.