It should come as no surprise that most people are more likely to access the web on their smartphones than on a PC or laptop. After all, you probably do the same. For this reason, it has become fairly standard for bloggers and other website owners to optimize their websites for mobile. However, as a business owner, you may not see the necessity.
The reasoning makes sense: when you’re trying to find out more about a business, especially if you plan on partnering with them, you use the device ideal for work purposes. As advanced as smartphones have become, they are nowhere near as practical for work as a PC. Nonetheless, it is still extremely important that you optimize it for mobile. Here are the reasons you should find out how to make any website mobile friendly.
When researching your business, clients and partners may well use their desktop or laptop. However, their experience with your website is unlikely to end there. Chances are that once they have some information about you, they will switch between computer and mobile. People no longer sit at their desks throughout the work day. On the contrary, we move around and work while on the go.
No matter how well your website worked on their PC, visitors will get frustrated if the experience does not continue on their mobiles. They may decide to go with a business that’s less trouble or simply start seeing your business in a less favorable light.
Another reason your business website needs to be optimized for mobile is that people on the go may well decide at the last minute to pop in to buy a product or service. They will then search for businesses like yours and make snap judgments based on your website.
In order to avoid losing clients this way, you need to ensure your website looks and functions perfectly on their mobiles. Even if it lags a bit, they might go straight to the next option on the list, never giving you another chance.
Nearly every business website can benefit from a regularly-updated blog. A blog keeps your visitors engaged, shows that you care about your field and have the requisite knowledge to engage in relevant topics, and makes your website stand out. More importantly, it brings in many visitors who have not even searched for your business or a business like yours. People search for keywords and find your blog articles on the topic, then check out the rest of your website to see what it is you do or sell.
Even those who are unlikely to look up your business on their mobiles may well come across your blog this way. Then, if your website isn’t optimized for mobile, you’ll lose potential customers. This kind of inbound marketing is becoming more and more important, and you need to be ready to capture these leads and convert them into sales.
Optimizing your business website for mobile is a necessity. Make sure to keep it updated and check regularly that it still functions well on every platform.