YouTube is the largest video-sharing platform worldwide. Boasting a user count of over a billion users who stream hundreds of millions of hours every day, YouTube is the go-to source for anyone who wants to watch a quirky video while eating their dinner!
This extensive user base is catered to by tens of millions of content creators throughout the world, making different kinds of content to attract and amuse their audiences.
Setting out to make a name for yourself on YouTube requires extensive efforts in terms of content creation and promotion. Getting YouTube famous needs to be backed by a holistic approach to making good content AND getting in front of the right people; this is where most creators struggle.
People with a good content plan are unable to get their videos the attention they deserve because they simply do not know what to do for their videos to get noticed by their target audience. We are here to address that today, so here are some YouTube optimization secrets that will help you unlock more views, get more subscribers, and gain more Likes for your channel:
Get to know your audience
What does my audience want? What kind of content? What kind of tone should be adopted?
These are the first questions you should be asking yourself when you are starting on YouTube. Amidst a sea of creators competing for attention from more or less the same group of users, you need to set yourself apart with the right strategy.
Knowing your audience enables you to target their interests precisely, hence allowing space for increased interest in your videos.
Accustom yourself to the algorithm
The YouTube algorithm is the regulator of the platform. It judges your videos on several parameters like relevance, length, engagement, etc., and decides whether to promote your videos to other users or not.
The algorithm boosting your videos means that people will be shown your video on their homepage as well as their suggested videos tab. You need to get recognized by YouTube’s algorithm and get your videos boosted so that you can gain organic subscribers.
The algorithm pushes content to users who have similar tastes and interests as your niche so depending on your search optimization and indexation protocols, it will bring in more traffic for your videos.
Some tips for the algorithm are given below, but generally, you should try to keep a very aggressive outlook on search optimization and engagement metrics so that you can gain from the influx of traffic.
Using a BOGY Colour Scheme in your thumbnails
Red, black, and white are the main color elements of YouTube, so you need to avoid using them in your thumbnail because it risks your thumbnail blending in with the platform’s page. You should choose the blue, orange, green, or yellow colors to ensure that your videos stand out in front of your audience.
The main objective of using the BOGY color scheme in your thumbnail is to get better clickthrough rates, which is the number of people that click on your video after seeing it on their homepage or suggested videos tab. A higher CTR is a crucial metric that often translates to good standing with the YouTube algorithm as your video gets recognized as relevant content.
Keyword research and video description optimization
Optimizing your videos for YouTube entails keyword research based on what your content is and fitting them aptly within the video’s description. Think of the video description as a short brief on what the video is about and what information the users can extract from it.
Keyword research should be done initially with your content strategy as it helps you identify which keywords are relevant to your niche. Being specific and using keywords that users utilize to search for content like yours is the go-to trick to show the algorithm that your videos can be valuable for people.
Placing a suitable number of keywords within the video’s description is a good way of letting the algorithm know what your video is about. Pairing that with the keywords as hashtags within the description lets the algorithm index your videos better, leading to better reach and visibility.
Enhance audience retention with relevant content
Once you have finalized your keywords and gotten in front of your audience, you must retain your audience within your video and optimally, within your channel! Your content should be captivating enough for users to watch the complete video and stay on your channel for more videos as well.
The video needs to be relevant to the keywords that were used, otherwise it might end up getting perceived as clickbait and spam. The platform penalizes videos that have a big bounce rate (i.e. users leave the video a while after opening it) as it shows irrelevance.
YouTube algorithm rewards creators whose videos are watched till the end. You can achieve this by using hooks and teasers to attract your viewers towards completing the video, possibly offering an extra perk such as additional (but crucial) information on the topic or even an e-book giveaway!
Collaborate with other creators
Working with fellow YouTubers can be a winner for your channel. Collaborating with other creators allows you to tap into their audience as well and inevitably gain favor with the algorithm.
Collaborations can be joint videos, shoutouts from other YouTubers, or even a post on another social media platform! We will discuss the importance of cross-sharing on other platforms down below, stay with us!
New audiences from other YouTubers’ followings can get you organic traffic and credibility. Quite possibly, they can subscribe to your YouTube channel as well if their creator asks them to do so. So, don’t be shy and reach out to others on the platform to do a glamorous collab video!
Cross-platform sharing
Cross-sharing on other social media platforms can be crucial to getting higher view counts on your YouTube videos. Apps like Facebook, Instagram, etc. have billions of users that are frequently switching between such platforms so reaching out to your potential audience there can be very important.
Besides, you can also use other social media channels to maintain your community of followers so that your viewers feel a sense of belonging and ownership.
Conclusion
While all of these steps are important, they take time! Getting the YouTube algorithm to like you and get organic likes, views, and subscribers isn’t easy; believe us, we know!
So let us assist you rise in the realm of social apps and kickstart your journey to YouTube success by directing AUTHENTIC users to watch your videos, like them, and subscribe to your channel! You can also make a bundle offer for yourself that gets you all the goodies – subscribers and engagement metrics like comments and likes!
