Editorial: The Second-Generation Apple TV, Two Months Later

Jeremy Horwitz
By Jeremy Horwitz  - Editor-in-Chief

The original Apple TV was nearly a debacle for Apple—“nearly” only in that the hot-running and terminally buggy device laid the foundation for a cool-running and less finicky successor, late September’s second-generation Apple TV. After an initial flurry of hype, Apple quickly downplayed the original model as a mere “hobby,” so the expectations weren’t as high for the sequel. It lowered those expectations again by explaining that a key software feature, AirPlay media streaming from iOS devices, wouldn’t be available until a month or two after the device launched. So our review judged the new Apple TV for what it actually was when released, and we briefly updated it last month to reflect the improvements wrought by its confusingly-named 4.1 software update.

In short, AirPlay streaming support from iOS 4.2 devices to the Apple TV was off to a good start—even with its present limitations. There’s no doubt in our minds that Apple TV became markedly better with the addition of AirPlay, as videos that once took forever to sync to an Apple TV hard drive could start playing almost instantly from whatever device you happened to be carrying them on at the time, and the music and photos on your portable device could be played through the TV, too.

That AirPlay allowed for multitasking on the currently streaming iPhone, iPad, or iPod touch was even better. Apple is being rewarded for the Apple TV 4.1/iOS 4.2 synergy: we’ve seen real evidence of improved interest and sales for the new model since AirPlay was added. Friends, family members, and readers who shrugged off the first model at any price have put the new version on their wish lists, and because of the $99 price, it’s much easier to buy and give as a gift than before. We’ve gifted several already, ourselves.

The interesting thing is that AirPlay and pricing are only half of the story as to why the new Apple TV is winning over consumers. Netflix is the other major part.

Six months ago, Netflix’s steaming video offerings were third- or fourth-tier in quality, but they’ve continued to improve at an impressive rate. As of last month, the collection of TV shows, movies, and documentaries had actually become impressive enough to help some people (including one of iLounge’s editors) cut their cable TV subscriptions—a conceptual tipping point, we think—and Netflix’s streaming-only monthly rate has dropped a little lower in the United States, as well. Apple TV is far from the only device streaming Netflix content, but its Netflix interface is one of the best on a TV-tethered device, and its secondary library has overshadowed the primary catalog offered by Apple. Hulu Plus would just be gravy at this point. Other apps would be phenomenal.

Apple’s original Apple TV won over only one of our editors (Jesse) and mostly collected dust with everyone else.

Jeremy Horwitz
By Jeremy Horwitz Editor-in-Chief
Jeremy Horwitz was the Editor-in-Chief at iLounge. He has written over 5,000 articles and reviews for the website and is one of the most respected members of the Apple media. Horwitz has been following Apple since the release of the original iPod in 2001. He was one of the first reviewers to receive a pre-release unit of the device, and his review helped put iLounge on the map as a go-to source for Apple news.