iLoungeiLounge
  • News
    • Apple
      • AirPods Pro
      • AirPlay
      • Apps
        • Apple Music
      • iCloud
      • iTunes
      • HealthKit
      • HomeKit
      • HomePod
      • iOS 13
      • Apple Pay
      • Apple TV
      • Siri
    • Rumors
    • Humor
    • Technology
      • CES
    • Daily Deals
    • Articles
    • Web Stories
  • iPhone
    • iPhone Accessories
  • iPad
  • iPod
    • iPod Accessories
  • Apple Watch
    • Apple Watch Accessories
  • Mac
    • MacBook Air
    • MacBook Pro
  • Reviews
    • App Reviews
  • How-to
    • Ask iLounge
Font ResizerAa
iLoungeiLounge
Font ResizerAa
Search
  • News
    • Apple
    • Rumors
    • Humor
    • Technology
    • Daily Deals
    • Articles
    • Web Stories
  • iPhone
    • iPhone Accessories
  • iPad
  • iPod
    • iPod Accessories
  • Apple Watch
    • Apple Watch Accessories
  • Mac
    • MacBook Air
    • MacBook Pro
  • Reviews
    • App Reviews
  • How-to
    • Ask iLounge
Follow US

News

News

Idiocracy’s Brawndo, the Thirst Mutilator, Becomes a Reality

Last updated: May 15, 2021 3:48 pm UTC
By Jeremy Horwitz
Idiocracy’s Brawndo, the Thirst Mutilator, Becomes a Reality

I could—and probably should—repeat the details of my previous strong recommendation of the Mike Judge movie Idiocracy, which I discussed in an earlier Backstage entry and have probably watched 10 times since then. But instead, I’m going to leave a couple of photos here for your consideration, along with a few thoughts on what’s shown in them.

Advertisements

Idiocracy’s Brawndo, the Thirst Mutilator, Becomes a Reality

As previously noted, Fox did almost everything possible to destroy this movie’s chances of being seen by large audiences. It released the film in something like six theaters, some of which didn’t even have the title on their marquees.

Then the DVD release took place with hardly any publicity, save for that generated by people such as me, who searched it out on the strength of Mike Judge’s earlier movie Office Space and found it so amusing and prescient that we had to write about it. As with Office Space, Idiocracy developed a cult following. And then something insane happened. Brawndo, the Gatorade-styled “thirst mutilator” beverage that starred in the movie, has just become a reality: an energy drink company in California licensed the rights from Fox, and now sells it in 24 packs.

Advertisements

Idiocracy’s Brawndo, the Thirst Mutilator, Becomes a Reality

When I heard the news a few weeks ago, I decided I wasn’t going to buy any, lest this licensing deal actually make money for the people at Fox, who deserve nothing after what they did to kill the film. So I was shocked when the UPS truck rolled up today to deliver a case that a friend bought me as a Christmas present (thanks, Christian!), and I’m hoping that Mike Judge might be getting a cut of the merchandising rights for the purchase. Anyway, here’s what it looks like. It tastes like liquid lime-flavored Jell-O.

Advertisements

Latest News
The 16-inch M4 MacBook Pro 48GB 512GB is $300 Off
The 16-inch M4 MacBook Pro 48GB 512GB is $300 Off
1 Min Read
Apple Releases New ‘Hold That Train!’ Ad for Apple Arcade
Apple Releases New ‘Hold That Train!’ Ad for Apple Arcade
1 Min Read
Apple Launches New Apple Card Promo
Apple Launches New Apple Card Promo
1 Min Read
Facebook Gains Passkeys Support
Facebook Gains Passkeys Support
1 Min Read
The Anker Nano II 65W Compact Charger is $25 Off
The Anker Nano II 65W Compact Charger is $25 Off
1 Min Read
New ‘Shot on iPhone’ Short Film Debuts
New ‘Shot on iPhone’ Short Film Debuts
1 Min Read
Apple Camp for Kids Program Starts in June
Apple Camp for Kids Program Starts in June
1 Min Read
Apple to Start iPhone Foldable Production This Year
Apple to Start iPhone Foldable Production This Year
1 Min Read
The Apple Watch Series 10 is $100 Off
The Apple Watch Series 10 is $100 Off
1 Min Read
AirPods Pro 3 May Debut in 2026
AirPods Pro 3 May Debut in 2026
1 Min Read
Oakley Smart Glasses Announced
Oakley Smart Glasses Announced
1 Min Read
The Apple Watch Series 10 is $100 Off
Apple Watch Ultra 3 Might Arrive Soon
1 Min Read

iLounge logo

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond. iPod, iPhone, iPad, iTunes, Apple TV, and the Apple logo are trademarks of Apple Inc.

This website is not affiliated with Apple Inc.
iLounge © 2001 - 2025. All Rights Reserved.
  • Contact Us
  • Submit News
  • About Us
  • Forums
  • Privacy Policy
  • Terms Of Use
Welcome Back!

Sign in to your account

Lost your password?