iPhone’s Got a Time Machine, Too?


Leopard’s Time Machine running on iPhone (I kid, I kid)? Or just an odd choice of sample web pages to show off mobile Safari?

iPhone’s Got a Time Machine, Too?

As the screenshot above shows, Apple’s latest ad for the iPhone—which is, incidentally, just as impressive as the other highly effective three that appeared on Sunday—focuses a lot on NYTimes.com. But not the NYTimes.com you can go visit today; rather, if you look carefully at the video, it’s the site as of October 2, 2006. That’s even older than the demo page shown during the January keynote (Jan. 9, 2007).

Why go with a version of the page that’s eight months old rather than something more recent? I’m guessing that it’s because that was a day on which a Nike+ ad was running on the main page, as shown in the video. It doesn’t seem to be related to the site’s interactive features or other recent layout changes; the ad even shows the site’s Flash-based video player, which iPhone now seems to be rendering properly during the demo. Sort of interesting.

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Jeremy Horwitz

Jeremy Horwitz was the Editor-in-Chief at iLounge. He has written over 5,000 articles and reviews for the website and is one of the most respected members of the Apple media. Horwitz has been following Apple since the release of the original iPod in 2001. He was one of the first reviewers to receive a pre-release unit of the device, and his review helped put iLounge on the map as a go-to source for Apple news.