Leopard: A Coupon, Please, Apple

Jeremy Horwitz
By Jeremy Horwitz  - Editor-in-Chief

Just one thought on today’s announcement that OS X 10.5 has been delayed until October: Apple, please just offer a coupon to the many, many people who have been holding off on buying a Mac until Leopard’s released.

I get lots of telephone calls and e-mails from friends in this situation – people I’ll call latter-day halo effecters.

Existing Mac users waiting for the latest and greatest may be mildly disappointed by the delay, but those who have been waiting patiently to buy their first Macs are in a different state of mind today; their hopes were just dashed. Or will be, when they hear the news over the next few days.

Another Leopard delay is another 6 months of being stuck with a PC they hate enough to ditch.

A coupon is an easy way to remedy this: “buy a Mac now, get Leopard when it’s released.” Speaking solely for myself, I know that my next Mac purchase—planned for the next wave of updates—would be a no-brainer with that sort of guarantee.

Jeremy Horwitz
By Jeremy Horwitz Editor-in-Chief
Jeremy Horwitz was the Editor-in-Chief at iLounge. He has written over 5,000 articles and reviews for the website and is one of the most respected members of the Apple media. Horwitz has been following Apple since the release of the original iPod in 2001. He was one of the first reviewers to receive a pre-release unit of the device, and his review helped put iLounge on the map as a go-to source for Apple news.