(Please Don’t) Mind the Gap

I don’t focus much on Mac product releases, but something about today’s new Mac Pro introduction surprised me:


That big new price gap between the iMac and Mac Pro—the one that used to be smaller, when the standard configuration of Mac Pro started at $2,499 as opposed to the $2,799 Apple upped it to today. Is Apple making room between the iMac and the Mac Pro for another Cube-like entry (which infamously shipped at $1,799 and $2,299 prices before seeing big, iPhone-style price cuts down to $1,499, then $1,299)? Or is the $1,000 stated price gap between the iMac and Mac Pro an illusion, due to Apple’s marketing of the 8-core Mac Pro as its “standard” model rather than focusing on the single still available 4-core model?

We’ll see when the Apple Store goes back up. And at Macworld Expo next week.

Update: The Apple Store’s back, and completely de-emphasizing the now $2,299 four-core Mac Pro. As Apple frequently offers BTO options at prices different from the traditional “good, better, best” ones, consider the jury still out on this one.

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