Repurposing Pink shuffles for Breast Cancer Promo


Have you heard about the “iPod Shuffle Special Edition for the Breast Cancer Research Foundation?”

Repurposing Pink shuffles for Breast Cancer Promo

An unannounced Target exclusive? Sort of. Found in Target’s retail stores, this oversized clear plastic package contains a $15 iTunes Gift Card, a pink iPod shuffle, and a note that U.S. Merchants—a company also known as “Diversified Re-Packaging”—is making a $25,000 donation to the Breast Cancer Research Foundation.



The pink iPod shuffle—yes, the one that was discontinued earlier this month—and the iTunes Gift Card aren’t really “special edition” or charity-specific items, like Apple’s Product (RED) iPod shuffle, iPod nano, and iTunes cards, so there’s nothing about the items that makes them collectible. But it’s interesting to see how bundling (ahem, repackaging) can put an out-of-season iPod to good use, and still offer a real “deal” for buyers: thanks to the iTunes card, the $80 package is a $14 better value than just walking into an Apple Store and buying a new $79 iPod shuffle.

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Jeremy Horwitz

Jeremy Horwitz was the Editor-in-Chief at iLounge. He has written over 5,000 articles and reviews for the website and is one of the most respected members of the Apple media. Horwitz has been following Apple since the release of the original iPod in 2001. He was one of the first reviewers to receive a pre-release unit of the device, and his review helped put iLounge on the map as a go-to source for Apple news.