Orbotix makes the Sphero, an intriguing but expensive iOS-controlled toy. At CES 2013, it was obvious that Orbotix is planning something new, while presenting what one Orbotix employee called the “expansion and build-up of the platform:” games that make use of the Sphero as an augmented reality avatar and as a game controller.

The Orbotix booth at CES 2013, featuring a prominent race and obstacle pit for multiple Sphero balls.

Competing and racing Sphero balls at CES 2013.

Sharky the Beaver, a game in which an iPad or iPhone captures video of the Sphero ball and morphs it into a fin-wearing rodent on the screen.

Sphero’s other utilization is as a handheld, 3-D controller, shown in a zombie-smashing game.

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