Tru Protection

Tru Protection touted two distinct features of its iPhone 5 screen protection films at CES 2013. Unlike some rivals, the product is designed, assembled, and packaged in the U.S.—although the film is sourced from outside the U.S., as the company continues to seek a U.S. supplier. Second, the film ships in a package that also serves as an easy-to-apply template. Two pieces of film with the applicator are expected to ship around late January, according to Tru.


An iPhone 5 inside Tru Protection’s film-fixing frame, which promises a centered, bubble-less application.

Tru Protection
Tru Protection’s protection film, inside its application frame.

Tru Protection
An iPhone 5, after a Tru Protection representative applied a film in roughly 20 seconds.

Tru Protection
The Tru Protection booth at CES 2013.

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