Nike has announced that Nike+iPod runners have now logged over 22 million miles, making Nikeplus.com the “world’s largest online running destination.” New website functionality coming later this summer includes a new challenge feature that will provide users with more options and customization tools, as well as new “virtual” marathons. “Nike+ is changing the running experience. It’s a great motivational tool to get people out for a run. It’s attracting and connecting thousands of new runners each day, with members from more than 160 countries,” said Trevor Edwards, Nike’s Vice President of Global Brand and Category Management. The Nike+iPod system, introduced in July 2006, allows users to track time, distance, calories burned, pace, and other data through their iPod nanos, and on Nikeplus.com.
22 million miles logged by Nike+iPod runners