Nike has announced that Nike+iPod runners have now logged over 22 million miles, making Nikeplus.com the “world’s largest online running destination.” New website functionality coming later this summer includes a new challenge feature that will provide users with more options and customization tools, as well as new “virtual” marathons. “Nike+ is changing the running experience. It’s a great motivational tool to get people out for a run. It’s attracting and connecting thousands of new runners each day, with members from more than 160 countries,” said Trevor Edwards, Nike’s Vice President of Global Brand and Category Management. The Nike+iPod system, introduced in July 2006, allows users to track time, distance, calories burned, pace, and other data through their iPod nanos, and on Nikeplus.com.
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