270,000 iPhones sold, 1m target by end of Q4

In its reporting of third quarter results, Apple has revealed that it sold 270,000 iPhones over the launch period of June 29 and June 30. This falls slightly short of analysts’ predictions of 300K units, but should reassure those who questioned the success of the product’s launch following AT&T’s statement that it had activated only 146,000 iPhones during the same period. In addition, Apple CEO Steve Jobs said, “iPhone is off to a great start—we hope to sell our one- millionth iPhone by the end of its first full quarter of sales.” Apple’s fourth quarter will end on Sept. 29.

Updated: During its third quarter conference call, Apple COO Tim Cook explained iPhone’s prospects as follows: “The starting gun has been fired and we’ve gotten off to a great start. However, our primary focus is not on initial sales. We’re focused on building a third great business for Apple… it won’t be easy because the competitors are large and entrenched… but the rewards are huge for Apple. Our next step is to begin selling the iPhone in Europe next quarter starting with a few major countries.” Additional expansion will take place in other European countries throughout 2008, and in Asia in 2008 as well.

Update 2: In response to an analyst’s question, Apple noted that the 270,000 iPhones “sold” figure also included iPhones in transit to AT&T stores during the initial 30-hour launch window, and not just iPhones that were actually in consumers’ hands. In a subsequent exchange, the company noted that though it did not generally provide breakdowns of iPod and iPhone sales by capacity, “the mix skewed to the 8GB for early sales in June.”

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