50% of iPad mag subscribers opt-in for personal info sharing

Nearly half of all iPad users who purchase a magazine subscription through the App Store are allowing Apple to share personal information with the publisher. Forbes reports that the figure, which came from Mark Edmiston, founder of the tablet magazine studio Nomad Editions, has been confirmed by Apple’s vice president of Internet services Eddy Cue. “So, all the sudden, what was an insurmountable obstacle no longer is,” said Edmiston. The surprising statistic may present a large part of the answer as to why more publishers are choosing to offer subscriptions for iPad versions of their magazines via the App Store; the presumed lack of access to this information was cited as a point of contention in Apple’s negotiations with publishers. [via Mac Rumors]