CBS’ 60 Minutes dedicated a great deal of its show to Apple last night in two “Inside Apple” segments. As expected, the segments included nothing that would be considered groundbreaking to regular followers of the company, but 60 Minutes correspondent Charlie Rose interviewed a number of Apple’s heavy hitters, including Jony Ive and Angela Ahrendts, among others, with Apple CEO Tim Cook as the main interview subject. Cook was questioned on the company’s culture, and its issues with manufacturing partners and taxes. Cook was typically vague about future products, as his response to Rose’s “How hard is it to say Apple will be in the car business?” was simply a shrug and a laugh. The second segment concluded with a glimpse at construction on Apple’s “Spaceship” corporate headquarters. The entire transcript of interviews done for the piece, along with additional videos, are available on the 60 Minutes website.
