Apple’s ability to launch a new 99-cent-per-episode TV rental service may hinge on the decision of Rupert Murdoch, founder, chairman, and CEO of Fox parent News Corp. The Los Angeles Times reports that CBS, NBC Universal, and Time Warner have rejected Apple’s proposal on the grounds that such a low cost for individual episodes could eat into traditional revenue streams, while Disney, in which Apple CEO Steve Jobs is the largest individual shareholder, has reportedly agreed to try the new pricing plan. The report states that the new offering would function as a “six-month pricing trial,” and that Murdoch is prepared to participate in hopes of bettering the company’s relationship with Jobs and potentially gaining benefits for other divisions within the company. Murdoch has in the past said that the iPad may be able to help rescue print media by luring in new customers who wouldn’t otherwise subscribe to a newspaper; the device also plays heavily into his plans to launch a digital national news product later this year, according to the report.
- Protect your iPhone 12 Pro Max with the Speck CandyShell Pro Case, now 36% off
- Apple official magic keyboard with number pad drops $13
- Cast and creators of ‘Ted Lasso’ to join PaleyFest
- Apple Yeouido set to open February 26
- Apple releases new details on App Privacy Labels
- Revamped Equality Act gets a thumbs up from Tim Cook
- iPhone 12S: TouchID, Improved Cameras, 120Hz Display
- iPhone 12 mini: Worth buying with the flaws?
- Apple overtakes Samsung in 2020 Q4 top Smartphone maker
- Netflix to add ‘Downloads for You’ soon on iOS