A look at the iPod ads

Updated
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“Unlike 99% of campaigns, the creatives’ job here is simply not to blow the product’s cool.

The campaign is simple and iconic, a subtle evolution of Apple’s tried-and-tested formula. The only innovation is that it uses neon hues, rather than the traditional white backdrop.

Apple supremo Steve Jobs – who takes a hands-on approach to marketing – needed a little persuading to make even this revolutionary step, according to TBWA agency head Lee Clow.”

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Dennis Lloyd

I'm a passionate, long-time lover of Apple products, and was a civil draftsman and graphic designer before creating the iLounge web site. My prior projects include work for The Los Angeles Times' LATimes.com, and the company Creative Domain, where I developed websites for clients including Columbia Pictures, Disney, Fox Studios, Universal Pictures and Warner Brothers. As the Publisher of iLounge, I direct the site's community forums, photo galleries, iPod User Group, and general business affairs, which have grown under my watch to over sixteen million page views every month. I'm happily married with one daughter, one dog (Rocket the Wonderdog), one cat (Ferris), many iPods, iPhones, iPads, and two turntables.