A look at the iPod ads

“Unlike 99% of campaigns, the creatives’ job here is simply not to blow the product’s cool.

The campaign is simple and iconic, a subtle evolution of Apple’s tried-and-tested formula. The only innovation is that it uses neon hues, rather than the traditional white backdrop.

Apple supremo Steve Jobs – who takes a hands-on approach to marketing – needed a little persuading to make even this revolutionary step, according to TBWA agency head Lee Clow.”

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