A look at the iPod ads

“Unlike 99% of campaigns, the creatives’ job here is simply not to blow the product’s cool.

The campaign is simple and iconic, a subtle evolution of Apple’s tried-and-tested formula. The only innovation is that it uses neon hues, rather than the traditional white backdrop.

Apple supremo Steve Jobs – who takes a hands-on approach to marketing – needed a little persuading to make even this revolutionary step, according to TBWA agency head Lee Clow.”

Share on facebook
Facebook
Share on twitter
Twitter
Share on reddit
Reddit
Share on linkedin
LinkedIn
Share on email
Email
Share on whatsapp
WhatsApp