ABC exec: Content still king when it comes to portable video

An ABC executive said today that the company’s deal with Apple to offer its hit TV shows for download was a perfect fit because the video iPod and iTunes “is the best cutting-edge technology there is” and “a great consumer experience.” However, the latest iPod still needed ABC’s shows like “Lost” and “Desperate Housewives” to make a real splash, according to ABC Entertainment President Stephen McPherson.

“He needed the content. It all starts with the shows,” McPherson said, referring to Apple CEO Steve Jobs. “There’s all these platforms out there that are incredibly, incredibly exciting. But you have to be careful. I think there’s a little of technology kind of wagging the dog,” he said. “We look at our franchises and our shows, and we look at them across all platforms and all products in terms of how we can grow them to complement the mothership.”

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