Speaking at the MobileBeat 2010 conference, AdMob CEO Omar Hamoui has revealed that Apple has yet to enforce its new ad restrictions that would effectively ban the Google-owned mobile advertising service from the iOS platform. “They haven’t been enforcing (the new regulations) yet. We’re very appreciative of that,” said Hamoui, according to a Cnet report. He went on to explain that were the restrictions enforced, “it would mean we could not run ads on the iPhone at all,” adding that without the analytical data, AdMob couldn’t even track who had clicked on their customer’s ads, making it virtually impossible to sell any ads at all. In addition, Hamoui had praise for Apple’s new iAds, saying, “the really rich pretty ads they’re doing are making advertisers and agencies think about what mobile means. Anybody getting advertisers interested in mobile is a good thing. It’s not at all a zero-sum game.”
Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.