According to the latest data from mobile advertising firm AdMob, the iPod touch is playing a large part in the growth of traffic from mobile Internet devices (MID). The company’s newly-published February Mobile Metrics Report (PDF Link) states that traffic growth from MIDs is outpacing that of smartphones and feature phones, increasing 403% over the last year to account for 17% of AdMob’s traffic in February. The iPod touch is by far the leader in the category, accounting for 93% of this traffic. Likewise, strong growth in iPhone and Android traffic, fueled by heavy application usage, helped boost overall smartphone traffic by 193% year-over-year. Smartphones now account for 48% of AdMob’s worldwide traffic, with the iPhone accounting for 49.5% of that traffic, a figure that’s down 0.9% from January. AdMob’s numbers are based on ad requests for more than 15,000 mobile Web sites and applications worldwide.
Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.