Mobile advertisement firm AdMob has revealed its Mobile Metrics report for January. According to the data, worldwide requests from Apple devices grew 28% month over month to 1.2 billion in January, with the iPod touch outpacing the iPhone’s growth in top markets. The iPod touch now represents 40% of ad requests from Apple devices, doubling September’s 20% share. In early January, AdMob revealed that iPod touch requests had more than tripled worldwide from November to December; it is unclear how many of these increases can be attributed to sales of AdMob-supported applications.
AdMob: iPod touch use jumped in January
Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.