Apple urging developers to prepare for iOS 11 App Store changes after public beta release

After the release of the first public beta for iOS 11, Apple has sent communications to developers urging them to take advantage of changes to the App Store. With beta users already able to access the upgraded store ahead of the official fall release, Apple’s message is pushing developers to fill out new sections on their product pages, including “subtitles, promotional text, additional app previews that you can localize, and up to 20 promoted in-app purchases.” While users on the App Store for iOS 10.3 and later will still see the same page, those users will see fewer details — like being limited to only one preview — so Apple’s tips steer developers to creating a more robust experience for iOS 11 while still keeping an eye to the majority of users who haven’t migrated yet.

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