Amazon has introduced Kindle Editions with Audio/Video for users of the Kindle application on the iPad, iPhone and iPod touch. The new e-book format now includes embedded video and audio clips in Kindle books, allowing readers to access rich-media content as part of the reading experience. Support for the new content was quietly added to the Kindle app for iOS devices last week with the new content appearing on Amazon’s Kindle Store yesterday. Some of the first books to take advantage of the new technology include Rick Steves’ London which provides walking tours with narration and Rose’s Heavenly Cakes which includes video tips on preparing the perfect cake. The current books are priced at $12 each and although only nine audio/video titles are presently available, Amazon notes that this is only the beginning and they are collaborating with major publishers such as Wiley and Avalon Travel to take advantage of this new functionality. Kindle for the iPad, iPhone and iPod touch is available from the App Store as a free download. Kindle Editions with Audio/Video can be found at http://www.amazon.com/kindleaudiovideo.