Amazon launches Amazon Fire TV

Updated

At a media event today, Amazon introduced Amazon Fire TV ($99), a streaming box designed to compete with Apple TV. Citing search, laggy performance, and closed ecosystems as issues with similar products on the market, Amazon’s Peter Larsen says the company sought to address those issues.

Amazon launches Amazon Fire TV

The box has a quad-core processor, 2GB of RAM, and dual-band, dual-antenna Wi-Fi for fast downloads. Larsen claims it’s three times as fast as Apple TV and other boxes. Many apps are supported, including Netflix, Hulu, YouTube, and of course, Amazon Prime. The included remote control supports voice search with a built-in microphone. fireTV also supports games with the physical remote, an upcoming app, or the Fire game controller ($40). It’ll begin shipping today.

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Nick Guy

Nick Guy was an Accessories Editor at iLounge. He had reviewed thousands of iPhone, iPod and iPad accessories; provided visitors comprehensive evaluations of products on the industry-leading independent authority.