Amazon launches Kindle Cloud Reader

Amazon has launched a new web-based app for reading Kindle e-books on a PC, Mac or iPad. An alternative to Amazon’s native Kindle apps, the Kindle Cloud Reader provides access to users’ Kindle libraries from compatible web browsers, specifically Chrome and Safari and includes the ability to continue reading even without an Internet connection. Notably, the web application specifically indicates support for the Safari browser on an iPad running iOS 4.0 or later; as a web application the app can also provide access to an integrated “Kindle Store for Tablets,” allowing users to easily purchase content directly from their device.

Earlier this year Apple revised its App Store policies and began requiring iOS applications to remove links to external services for purchasing content, resulting in Amazon being forced to remove the Kindle Store button from its native iOS Kindle app. The new Kindle Cloud Reader provides an alternative for users who wish to easily browse for and purchase content from their iPad. Kindle users can access the Kindle Cloud Reader simply by visiting http://read.amazon.com and logging in with their Amazon ID and password.

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