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News › iTunes

iTunes

Amazon readying full-length digital movie service

Last updated: May 14, 2021 3:41 pm UTC
By LC Angell

Online retailer Amazon.com reportedly plans to launch a new service this spring to sell downloadable, full-length versions of feature films. Variety reports that Amazon’s new service will likely marry downloads to DVD sales.

Customers could stream a digital version of the film for a fee and then apply that charge as a credit toward the purchase of the DVD. Another plan would let a customer buy a DVD, and while waiting for it to arrive, he could stream it over his computer.

“What they are serving up is a direct companion to the DVD,” explained one senior Hollywood executive. “Everything is being leveraged to sell more DVDs.

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