Amazon readying full-length digital movie service

Online retailer Amazon.com reportedly plans to launch a new service this spring to sell downloadable, full-length versions of feature films. Variety reports that Amazon’s new service will likely marry downloads to DVD sales.

Customers could stream a digital version of the film for a fee and then apply that charge as a credit toward the purchase of the DVD. Another plan would let a customer buy a DVD, and while waiting for it to arrive, he could stream it over his computer.

“What they are serving up is a direct companion to the DVD,” explained one senior Hollywood executive. “Everything is being leveraged to sell more DVDs. When you go to a product page on the site, it will say all the variations about how you’d purchase that video—stream, buy or maybe a combination (of options).”

While the service will launch with at least two major studios, Amazon is currently working to convince indie studios, including Image Entertainment, Ardustry Home Entertainment and First Look Entertainment, to provide content.

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