An Interview with Apple Director Chris Bell on iTunes

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“Chris Bell, director of product marketing for iTunes, talked with the E-Commerce Times about how Apple has always paid attention to music—and why it always will.

How do you see iTunes in comparison to current competitors?

Bell: I think as other companies work on the first versions of their music stores, we’re already on to our second and third generation of innovation. We’ve passed the initial phase, and we’ve moved into finding new ways to collaborate with artists, forge deals with other companies and develop relationships with independent labels. Now that we’ve established the gold standard for ease of use, our goal is to grow the catalog and expose customers to even more music. We think there’s still a great opportunity for growth in this market.”

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Dennis Lloyd

I'm a passionate, long-time lover of Apple products, and was a civil draftsman and graphic designer before creating the iLounge web site. My prior projects include work for The Los Angeles Times' LATimes.com, and the company Creative Domain, where I developed websites for clients including Columbia Pictures, Disney, Fox Studios, Universal Pictures and Warner Brothers. As the Publisher of iLounge, I direct the site's community forums, photo galleries, iPod User Group, and general business affairs, which have grown under my watch to over sixteen million page views every month. I'm happily married with one daughter, one dog (Rocket the Wonderdog), one cat (Ferris), many iPods, iPhones, iPads, and two turntables.