An Interview with Apple Director Chris Bell on iTunes

“Chris Bell, director of product marketing for iTunes, talked with the E-Commerce Times about how Apple has always paid attention to music—and why it always will.

How do you see iTunes in comparison to current competitors?

Bell: I think as other companies work on the first versions of their music stores, we’re already on to our second and third generation of innovation. We’ve passed the initial phase, and we’ve moved into finding new ways to collaborate with artists, forge deals with other companies and develop relationships with independent labels. Now that we’ve established the gold standard for ease of use, our goal is to grow the catalog and expose customers to even more music. We think there’s still a great opportunity for growth in this market.”

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