Apple’s 4GB iPod nano, which was widely seen as the best-selling iPod since its introduction, is apparently now being outsold by its lower-capacity sibling. American Technology Research analyst Shaw Wu believes that Apple is benefiting from better than expected sales of 2GB iPod nanos during the holiday shopping season. The analyst said in a research note today that shoppers are appearing to be swayed by the device’s $199 price tag.
“We believe a surge in demand for 2GB iPod nanos at $199 may surprise most iPod followers,” Wu wrote in the report. “This is because in the first several weeks of iPod nano, 4GB models, particularly black colored ones, were outselling the 2GBs and white 4GB nanos by a wide margin. Since then we believe Apple’s bet on a $199 price point has paid off (like it did with the $199 4GB iPod mini) as it built more of these models (and with better margins versus the $249 4GB nanos) as it appears that holiday shoppers (particularly first-time iPod buyers) are more concerned with the price point as opposed to the storage capacity. Demand for the $249 4GB nanos remains strong but appears to be outpaced by its lower-priced, and lower capacity version.”
