Piper Jaffray senior analyst Gene Munster expects Apple to ship approximately 37 million iPods in 2005. “We expect the iPod to continue to be a foundation for growth in other parts of Apple’s business, and we expect that by the end of CY05 more than 37 million iPods will have shipped, providing Apple with a greater scope of awareness for various products (halo effect),” Munster said in a research note obtained by iLounge. “It appears that this phenomenon has begun to take effect, with a record 1.23 million Macs shipped in the September quarter.”
Munster also notes that iPod models are still dominating Amazon Top Seller Lists. “We believe that the iPod is continuing to gain traction in the December quarter as evidenced by the number of iPods included on the Amazon Top Seller List for portable MP3 players and All Electronics,” he said. “The number of iPods in the Top 10 increased by one, from 7 to 8 since our last update on October 21. Apple has 2 products in the Top 10 Sellers List of All Electronics and 4 in the Top 20.”