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News › Apple TV

Apple TV

Analyst: iTV will expand Apple’s move into the living room

Last updated: May 14, 2021 3:32 pm UTC
By Adrian Cole

Piper Jaffray analyst Gene Munster expects Apple to release the retail version of the iTV at Macworld Expo next week, and says that the wireless media streaming device will expand the company’s move into the living room. “With the release of the iTV, Apple will continue its slow-but-steady push into the living room,” Munster says.

“The AirPort Express (released Jun-04) enables iTunes wireless music streaming to a stereo. Apple’s Front Row application provides a media hub for music, movies and photos on a Mac.


But the iTV is Apple’s simplest solution for accessing digital content via a TV and, therefore, its strongest push into the living room.”

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