Analyst: Retailers suggesting iPods to customers 70% of time

Updated

Retail store clerks suggest an iPod 70% of the time, according to a new survey by Piper Jaffray’s Gene Munster. “Our checks with 40 big-box retailers show that store clerks are suggesting iPods significantly more than other brands,” Munster wrote in a report today. “Also, they are suggesting iPods to customers more than they used to. When asked to suggest an MP3 player for less than $200, 70% suggested an iPod model. This figure is up from 52% in June 2005 and 38% in November 2005.” Retailers suggested SanDisk players 13% of the time and Creative players 10% of the time, followed by Sony (5%) and Samsung (3%). “Overall, it is clear that the iPod brand dominates mind-share among indirect sellers of MP3 players,” said Munster.

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LC Angell

LC Angell was a senior editor at iLounge. Angell is known for her work on various aspects of the Apple ecosystem, including iPhone, iPad, and iPod. In his role at iLounge, Angell was responsible for a wide range of editorial content, including reviews, buyer's guides, news, and features.