Analyst says iPod leads market “because it is superior to competitors”

“Rob Enderle, consumer electronics analyst at The Enderle Group, says Apple has dominated the MP3 player market because its product is superior to competitors’, and Apple ‘outspent everyone else on marketing 10 to one.’

Companies such as Dell, Creative Technology, Rio and Virgin have announced new MP3 products aimed at taking business from Apple with lower prices and more storage. Enderle says Apple’s real test ‘is going to be in the next two months. None of the new products are as good as the iPod, but collectively, they could start to eat at Apple’s market share,’ he says.”

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