Analyst says iPod leads market “because it is superior to competitors”

    Dennis LloydBy
    “Rob Enderle, consumer electronics analyst at The Enderle Group, says Apple has dominated the MP3 player market because its product is superior to competitors’, and Apple ‘outspent everyone else on marketing 10 to one.’

    Companies such as Dell, Creative Technology, Rio and Virgin have announced new MP3 products aimed at taking business from Apple with lower prices and more storage. Enderle says Apple’s real test ‘is going to be in the next two months. None of the new products are as good as the iPod, but collectively, they could start to eat at Apple’s market share,’ he says.”

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    Dennis Lloyd

    I'm a passionate, long-time lover of Apple products, and was a civil draftsman and graphic designer before creating the iLounge web site. My prior projects include work for The Los Angeles Times' LATimes.com, and the company Creative Domain, where I developed websites for clients including Columbia Pictures, Disney, Fox Studios, Universal Pictures and Warner Brothers. As the Publisher of iLounge, I direct the site's community forums, photo galleries, iPod User Group, and general business affairs, which have grown under my watch to over sixteen million page views every month. I'm happily married with one daughter, one dog (Rocket the Wonderdog), one cat (Ferris), many iPods, iPhones, iPads, and two turntables.

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