Apple’s new subscription accounting policy for the iPhone and Apple TV could be a sign of things to come for the company, according to one analyst. Shaw Wu of American Technology Research told clients today that he envisions Apple offering subscription services for music, TV, movies, and video games.
“We believe Apple is in the midst of building a more serious effort in the subscription business where it could enter the ‘rental’ space with video games and music, TV, and movie content,” Wu said. “We would not be surprised to see Apple compete with the likes of Netflix and Blockbuster in a bigger way.” These services would make Apple the “only vertically integrated play and one stop shop for hardware, software, and services for the digital lifestyle,” according to Wu.
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